Welcome To Springfield

Since Diamondhacks sprang in the late sixties, there have been days, nay, years, when we've been a lone voice growling in the wilderness - railing on about rising ticket prices, thimble sized beer cups and Bob Melvin's masculinity.

Today, dear reader, is not one of those days.

Today, we were embraced by a hellbent horde of spirited brethren howling as one that the new red duds are, well, duds. In an Arizona Republic forum, a mere 12% of respondents liked the magenta pajamas, 8% were neutral, and - get this - 80% (114 commenters and counting) opposed the wholesale change based on aesthetic concerns, disrespect for tradition, and a widely held perception that "Moorad and Kendrick ****".   

True, the data are unscientific and we expect this furor to die down some after the initial shock and ewww. Despite methodological caveats, the document still provides powerful validation. First, this public reaction is so diametrically opposed to the nauseating company line on the subject, as to render the latter Orwellian doublespeak, whether the corporate mouthpiece be 'Hacker Derrick Hall or MLB's Barry Bloom:

"Dbacks uniform change long overdue"

"Our...colors were chosen to better represent the personality and beauty of Arizona."

Um. Riiigghhht.

Second, the scope and texture of the negative comments vividly underscore how a championship franchise in the nation's fastest growing major city has alienated a ridiculously fertile sports market in three short years.

We had always assumed our paltry readership here stemmed from Diamondhacks' harshly critical editorial stance toward the franchise, but this glorious validation of our strident world view establishes, beyond a shadow of a doubt, that the low traffic was due to crappy writing all along.

Hey! Good to know!